Tag: Not-for-Profit

Too often marketing plans have a narrow definition of target audience, using “audience” as a synonym for “client” or “customer.” It’s critical to think holistically and strategically. Take a few steps back from that target...

No matter what any of us have tried to accomplish in 2020, it certainly has been harder to achieve. That is the case for not-for-profit organizations, which depend on charitable giving to support their mission.